This ad is causing outrage. In Brazil. Yeah, I don’t get it either.
(h/t The Latin Americanist.)
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3 Comments
It has mostly to do with the overt sexualization of Hilton within the commercial. By law, beer commercials are not permitted to explicitly place women in positions that portray them as overt sexual objects, which I think it’s fair to say this commercial does.
Certainly, the fact that it is apparently OK for “covert” sexualization to be used in beer commercials seems strange, but I guess then you’re wading into more difficult issues of interpreting freedom of speech. And yes, Brazil isn’t exactly consistent in terms of portraying women as sexual objects, but combatting stereotypes and objectification has to start somewhere, I suppose.
Huh, weird. But yeah, not a bad idea. Is that only beer commercials, or all televised advertising?
I had my own amusing comment, but my housemate beat me to it as he walked by, watched the commercial on my computer, and said, “only in America can you be popular by being a total @#$(&%# whore.”
Perhaps not only here. But my funny comment paled in comparison.